Cutting cost per lead by 45% for a multi-chair dental practice
An account rebuild, proper call tracking and dedicated landing pages doubled monthly patient leads while ad spend rose only modestly.
View Case StudyIllustrative case study · Demo projectSEO Campaign
Doubling organic traffic for a home décor e-commerce brand
A technical clean-up, category-page rewrite and internal-linking plan took organic traffic from 4,200 to 8,900 monthly visits in six months.
Cedar & Loom Home (fictional)E-commerce · Home décor6 months
Results dashboard
Before and after, at a glance
Organic sessions / month
4,2008,900
+112%
Organic leads & orders / month
85176
+107%
Page-one keywords
38112
+195%
Avg. organic CTR
2.1%3.4%
+1.3 pts
Organic sessions per month
Monthly trend over the 6 months engagement · illustrative data
Before vs after
Key metrics at the start and end of the project
BeforeAfter
Organic sessions / month4,200 → 8,900
Organic leads & orders / month85 → 176
Page-one keywords38 → 112
Avg. organic CTR2.1% → 3.4%
Demo project. Cedar & Loom Home is a fictional business. This case study illustrates our approach and reporting format; it is not a real TFB ECOM FINTECH client engagement, and the figures are illustrative.
The challenge
Business challenge
Cedar & Loom sold handmade textiles and décor through a 1,400-product Shopify store. Paid ads were becoming expensive and organic search, which should have been their cheapest channel, was flat for over a year.
Starting point
Initial situation
- About 4,200 organic visits a month, mostly from branded searches
- 38 non-branded keywords ranking on page one
- Thin, duplicate category descriptions across 60+ collections
- Over 300 crawlable filter URLs competing with the main category pages
The plan
Strategy implemented
- Technical SEO: canonical rules for filtered URLs, faster image delivery and a cleaner XML sitemap
- Keyword targeting: mapped 240 commercial keywords to the category page best placed to rank
- Content optimization: rewrote the top 25 category pages with buying guidance and FAQs
- Internal linking: linked buying guides to categories and related collections to each other
Execution
Campaign execution & timeline
- Month 1Audit & technical fixes
Crawl audit, canonical and sitemap fixes, image compression and Core Web Vitals work.
- Months 2–3Category content
Rewrote 25 priority category pages and added FAQ structured data.
- Months 4–5Guides & linking
Published 8 buying guides and built a consistent internal-linking structure.
- Month 6Refine & report
Updated titles from Search Console data and reviewed which pages drove orders.
Outcome
What the results mean
Most of the gain came from category pages that already had some authority but were held back by duplicate URLs and thin copy. Once Google could see one clear page per topic, rankings for mid-volume commercial searches moved quickly. Orders from organic search grew roughly in line with traffic, which suggests the new visitors were well matched to the products.
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