Doubling organic traffic for a home décor e-commerce brand
A technical clean-up, category-page rewrite and internal-linking plan took organic traffic from 4,200 to 8,900 monthly visits in six months.
View Case StudyIllustrative case study · Demo projectMeta Ads
Growing Meta-driven revenue 87% for a direct-to-consumer swimwear brand
A structured creative-testing program and bundle offers lifted ROAS from 1.9x to 3.2x with only a small increase in spend.
Saltwater Swim Co. (fictional)E-commerce · Apparel5 months
Results dashboard
Before and after, at a glance
Meta revenue / month
$38.4k$71.9k
+87%
ROAS
1.9x3.2x
+68%
Cost per purchase
$58$41
-29% (lower is better)
Average order value
$110$131
+19%
Revenue from Meta ads per month ($)
Monthly trend over the 5 months engagement · illustrative data
Before vs after
Key metrics at the start and end of the project
BeforeAfter
Meta revenue / month$38.4k → $71.9k
ROAS1.9x → 3.2x
Cost per purchase$58 → $41 (lower is better)
Average order value$110 → $131
Demo project. Saltwater Swim Co. is a fictional business. This case study illustrates our approach and reporting format; it is not a real TFB ECOM FINTECH client engagement, and the figures are illustrative.
The challenge
Business challenge
Saltwater relied on Meta ads for most of its sales, but performance had slipped. The same four ads had been running for months, audiences overlapped, and new creative was tested without a plan.
Starting point
Initial situation
- $20,200 monthly spend returning about $38,400 (1.9x ROAS)
- Cost per purchase around $58
- Average order value of $110
- Pixel missing purchase events from some mobile browsers
The plan
Strategy implemented
- Conversions API set up alongside the pixel to recover missing purchase data
- Simplified structure: one prospecting and one retargeting campaign with broad audiences
- Creative pipeline: 6–8 new concepts every two weeks across UGC, product demos and offers
- Bundle offers (suit + cover-up) to lift order value
Execution
Campaign execution & timeline
- Month 1Tracking & structure
Conversions API, event checks and consolidated campaigns.
- Months 2–3Creative testing
Tested 28 concepts; three UGC-style ads became consistent winners.
- Month 4Offer testing
Launched bundles and tested them against a free-shipping offer.
- Month 5Scale
Raised budget gradually on winning ads and refreshed retargeting creative.
Outcome
What the results mean
The biggest single change was creative volume: having new ads every two weeks meant there was always a fresh winner ready as older ads tired. Bundles raised the average order value by about $21, which helped return on ad spend more than any targeting change. Spend increased only about 11% over the period.
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