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View Case StudyIllustrative case study · Demo projectShopify Development
A faster Shopify store that converts 64% more visitors
A theme rebuild focused on mobile speed, clearer product pages and a simpler subscription flow lifted conversion from 1.4% to 2.3%.
Ridgeline Coffee Roasters (fictional)E-commerce · Food & beverage3-month build + 3 months measured
Results dashboard
Before and after, at a glance
Store conversion rate
1.4%2.3%
+0.9 pts
Mobile load time (s)
5.8s2.1s
-64% (lower is better)
Average order value
$34$39
+15%
Online revenue / month
$10.5k$19.7k
+88%
Store conversion rate (%)
Monthly trend over the 3-month build + 3 months measured engagement · illustrative data
Before vs after
Key metrics at the start and end of the project
BeforeAfter
Store conversion rate1.4% → 2.3%
Mobile load time (s)5.8s → 2.1s (lower is better)
Average order value$34 → $39
Online revenue / month$10.5k → $19.7k
Demo project. Ridgeline Coffee Roasters is a fictional business. This case study illustrates our approach and reporting format; it is not a real TFB ECOM FINTECH client engagement, and the figures are illustrative.
The challenge
Business challenge
Ridgeline had steady traffic of about 22,000 sessions a month, but its heavily customized theme loaded slowly on phones and its subscription option was hard to find.
Starting point
Initial situation
- Store conversion rate of 1.4%
- Mobile pages taking about 5.8 seconds to load
- Subscription choice hidden below the fold
- Around $10.5k monthly online revenue
The plan
Strategy implemented
- Rebuilt on a lightweight theme with only the apps the store actually needed
- Product pages redesigned around roast profile, brew method and subscription savings
- One-step subscription selector and a cleaner cart drawer
- Post-purchase email flow introducing subscriptions to one-off buyers
Execution
Campaign execution & timeline
- Weeks 1–3Research
Analytics review, heatmaps and five customer interviews.
- Weeks 4–9Design & build
New theme, product templates and subscription flow, built and tested on staging.
- Weeks 10–12Launch
Migration, redirects check, speed tuning and tracking verification.
- Months 4–6Measure & refine
Two A/B tests on product page layout and subscription messaging.
Outcome
What the results mean
Traffic stayed about the same, so almost all of the revenue increase came from converting more visitors and slightly larger orders. Mobile speed and the visible subscription option made the biggest difference — subscription sign-ups now account for a much larger share of orders, which also makes revenue more predictable.
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