Doubling organic traffic for a home décor e-commerce brand
A technical clean-up, category-page rewrite and internal-linking plan took organic traffic from 4,200 to 8,900 monthly visits in six months.
View Case StudyIllustrative case study · Demo projectLocal SEO
Taking a three-location plumber into the Google Maps top 3
Business-profile optimization, location pages and a review workflow grew calls from Google Maps from 112 to 263 a month.
BrightFix Plumbing & Heating (fictional)Home services · 3 locations5 months
Results dashboard
Before and after, at a glance
Map-pack top-3 searches (of 40)
627
+350%
Calls from Maps / month
112263
+135%
Direction requests / month
64141
+120%
Google reviews
41128
+212%
Calls from Google Maps per month
Monthly trend over the 5 months engagement · illustrative data
Before vs after
Key metrics at the start and end of the project
BeforeAfter
Map-pack top-3 searches (of 40)6 → 27
Calls from Maps / month112 → 263
Direction requests / month64 → 141
Google reviews41 → 128
Demo project. BrightFix Plumbing & Heating is a fictional business. This case study illustrates our approach and reporting format; it is not a real TFB ECOM FINTECH client engagement, and the figures are illustrative.
The challenge
Business challenge
BrightFix served three suburbs but appeared in the map pack for only a handful of searches. Two locations had duplicate listings and inconsistent addresses across directories.
Starting point
Initial situation
- Top-3 map position for 6 of 40 tracked searches
- 112 calls a month from Google Business Profiles
- 41 reviews with a 4.4 average rating
- Duplicate listings and mismatched phone numbers
The plan
Strategy implemented
- Cleaned up duplicate listings and fixed name, address and phone consistency across 60 directories
- Fully optimized each Business Profile: categories, services, photos and weekly posts
- Location pages for each suburb with service details and local proof
- A simple text-message review request sent after each completed job
Execution
Campaign execution & timeline
- Month 1Clean-up
Merged duplicates and corrected citations.
- Month 2Profiles & pages
Optimized all three profiles and launched location pages.
- Months 3–4Reviews & posts
Review workflow live; weekly profile posts and photo updates.
- Month 5Expand
Added service-area pages for two nearby towns.
Outcome
What the results mean
Fixing the duplicate listings had a quick effect for the two affected locations. The review workflow mattered most over time: reviews tripled, the average rating rose from 4.4 to 4.7, and map rankings improved steadily as review volume grew.
More case studies
Related case studies.
Cutting cost per lead by 45% for a multi-chair dental practice
An account rebuild, proper call tracking and dedicated landing pages doubled monthly patient leads while ad spend rose only modestly.
View Case StudyGrowing Meta-driven revenue 87% for a direct-to-consumer swimwear brand
A structured creative-testing program and bundle offers lifted ROAS from 1.9x to 3.2x with only a small increase in spend.
View Case Study
Next step
Ready to build your growth story?
Book a free consultation to discuss your goals, current performance and the opportunities we see.
Book a Free Consultation